Factors influencing intention of mobile application use
نویسنده
چکیده
The current study examined how task performance enhancement, easiness, important others’ opinions, entertainment motivation, information seeking motivation, and social connection motivation would predict use intention of mobile applications. Based on a motivational communication theory and the technology acceptance model, a web-based survey was administered among mobile application users. The results of hypothesised model testing show that easiness is the key factor influencing continuance intention of mobile application use. In addition, this study reveals that mobile application users consider human connection and social utility to be more important than entertainment in creating task performance, easiness, social influence, and use intention. This study combined motivations with technology adoption factors for mobile application use in an integrated model. This theoretical attempt strengthened the explanatory power of the technology adoption model for mobile application use. Mobile application vendors and developers must consider the user friendliness of their applications and how many purposes they satisfy.
منابع مشابه
Factors Influencing Professional Nurses’ Acceptance and Use of Mobile Medical Apps in Ghana
The use of mobile medical apps in clinical settings has recently received considerable attention. While some practitioners are using this technology to optimize decision making, others, on the other hand, are indifferent about its usage. Therefore, this study has utilized a modified UTAUT2 model to determine factors that influence the acceptance and use of mobile medical apps among professional...
متن کاملDesign, Implementation and Evaluation of Azmer Online Quiz Application Based on Technology Acceptance Model (TAM): A pilot study
Introduction: Acceptance and intention to use the mobile device in the student evaluation is an interesting topic in education. Although there are significant studies of mobile learning acceptance and mobile-based assessment (MBA), there is little research on app design and driving factors that influence students' intention to use mobile technology for assessment purposes. The purpose of this ...
متن کاملFactors Affecting Acceptance of Smartphone Application for Management of Obesity
OBJECTIVES The factors affecting the acceptance of mobile obesity-management applications (apps) by the public were analyzed using a mobile healthcare system (MHS) technology acceptance model (TAM). METHODS The subjects who participated in this study were Android smartphone users who had an intent to manage their weight. They used the obesity-management app for two weeks, and then completed a...
متن کاملExploring Factors Influencing the Adoption of Mobile Commerce
This study presents an extended technology acceptance model that integrates innovation diffusion theory to investigate what determine user mobile commerce acceptance. This paper models the factors relationships such as perceived usefulness, perceived ease of use, personal innovativeness, subjective norms, behavioral control and intention to adopt mobile commerce. The proposed model was empirica...
متن کاملInvestigating the Effective Factors on Mobile Learning in Medical Education Based on FRAME Model
Introduction: With regard to an increase in use of modern communication technologies including mobile facilities and their application in learning and training, taking quality and users’ needs into account is a fundamental matter. In this article, an attempt has been made to investigate the factors influencing mobile learning from the perspective of M.S. and Ph.D. medical sciences students stud...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید
ثبت ناماگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید
ورودعنوان ژورنال:
- IJMC
دوره 12 شماره
صفحات -
تاریخ انتشار 2014